Hanna: Welcome Nina It is a pleasure to speak to you today.

Nina: Thank you. It’s a pleasure for me.

Hanna: Since you launched Capulet Jewelry in 2010, it has seen incredible international success including attracting a wide celebrity audience with clients like Karl Lagerfeld, Lady Gaga, Johnny Depp, and Paloma Faith. You have been nominated for the New Faces Award and collaborated with Constantine Film to create a collection for the movie The Three Musketeers starring Orlando Bloom, and Mila Jovovich.

I love the motto that you have for your company. You say, “what matters most is how well you walk through the fire.” You’re not just a jewelry designer, you often share that you create little treasures for eternity with Capulet.

I have focused my work using Jungian psychological approach to brand building to connect my clients not only to uncover their true brand identity but also themselves in the process. 

Through this process, one of my clients discovered that she had the Jonah Complex.
The Jonah Complex is a term coined by psychologist Abraham Maslow, referring to the fear of achieving one’s fullest potential, leading to self-doubt and the evasion of pursuing one’s greatest talents or calling.

This complex is named after the biblical story of Jonah, who initially ran away from his destiny to become a prophet.Individuals experiencing the Jonah Complex may avoid striving for great achievements due to fears of responsibility or failure, or due to a subconscious avoidance of realizing their own capabilities.

Making the leap from employee to entrepreneur can be daunting, but with the right strategy, it’s achievable.

Here’s how you can make this transition smoothly:

1. Assess Your Skills and Identify Gaps: Start by evaluating your current skills and identifying any gaps that need to be filled. This self-assessment will help you understand where you need to focus your efforts.